Linyi City Tourism Competitiveness Research

In most regions of our country, the tourism industry has become the driving force for economic development of advantage industry and pillar industry. With the tourism industry in the economic development status, all over the country invested a lot of manpower and resources to the development of tourism resources, development of tourism economy, the tourism competition is becoming increasingly fierce, because of different economic foundation and other aspects of tourism resources is different, formed the different tourism competitiveness. How to improve the competitiveness of regional tourism has become a problem that is worth to think.Shandong province Linyi city has abundant tourism resources and historical and cultural resources, in recent years; tourism has become a new industry of Linyi City, by the Linyi City Hall’s attention, the rapid development of. In this paper, taking Linyi city tourism competitiveness as the object of study, develop and improve the competitiveness in the tourism industry of the application system, exploration of the tourism industry competitiveness analysis method, and the17cities of Shandong province and Linyi city tourism competitiveness of the tourism industry competitiveness empirical analysis, from the angle of competition ability of Linyi city tourism industry analysis and recommendations.In to the Linyi city tourism competitiveness analysis, first of all, draw lessons from other regions of the country are relevant to the study of the basic ideas and methods of regional tourism industry, according to the specific object of study, construct the evaluation model of regional tourism competitiveness, from the7aspects of the regional tourism competitiveness. Second in the regional competition model was build with24basic indicators of regional tourism competitiveness evaluation index system. Comprehensive ground, systematically on the17cities of Shandong province tourism industry competitiveness evaluation, finally by using the method of principal component analysis to Shandong province17city tourism competence for quantitative evaluation, to Linyi city and Shandong province other city tourism competitiveness comparison, concluded that although Linyi city in tourism resource, traffic conditions have obvious advantages, but the tourism competitiveness in17cities of Shandong Province in the middle level, in some respects also has serious shortcomings, such as economic environment, the potential tourist environmental competitiveness and tourism industrial structure competitive ability, and other tourist city photograph is compared, still exists a certain gap, which will be on the competitiveness of the tourism industry have a certain negative impact. So in the part of policy put forward Linyi city tourism competitiveness development strategy should be actively creating tourist products, enhance the competitiveness of tourism product in Linyi city. Secondly, to strengthen the construction of infrastructure and marketing propaganda, for the development of tourism talents and rational use is also essential for working key.