The Study On The Development Strategy Of Tianya-Haijiao Tourist Development Co.,Ltd.

December 31,2009,the State Council issued “Several Opinions on Promoting the Construction and Development of International Tourism Island in Hainan”.From then on,it became a national strategy that constructing the Hainan international Tourist Island.Sanya in the southmost of Hainan,It has unique tourist resources,is one of the most China's famous tropical seaside tourist city and harbor,and is also a key city during the process of the development and construction of Hainan international tourist island.At this stage,the Tourism in Hainan is in a transition stage,the sustainable development is the only way of Sanya's future tourism.This paper will solve three questions: First,investigating and analyzing the SanyaTianya-HaijiaoTourist Development Co.,Ltd.,its current operating situation,problems and reasons;and how to make a resolution strategy to promote Company's sustainable development.After analyzing,the author found that,reasons which had caused in Tianya-Haijiao Company included separating power,unsmooth system in management;various employees' qualities,and lack of systemic planning or scientific developing strategy.In order to solve these problems above,this paper will provide some solutions about how to deepen the reform of the management system,promoting employers' working enthusiasm,operating its brand,improving the project developing and operational strategy,and the sustainable development strategy in the Scenic Park.In this paper,the author will use the SWOT to study and analyze the environmental resources,current management,reform,brand-operating strategy and Project planning or development.The conclusion is: It is the only way to make Company bigger and better in the market by deepening the SOE's reform,building its brand,and consisting the sustainable development way.From the macro-economy,tourism is one of the most important parts in Chinese third industry,and it will be developed in the future.The tourist market will be blooming while the national economy grows sustainable and rapidly.It will bring more room for the Tianya-Haijiao Company's business at last.The Company's core business is the tourism in the Scenic Park.In order to become the comprehensive,modern enterprise in the tourism industry,the Company need to reform the management system,mature its development strategy and establish the modern management and project systems.