The Research On Marketing Strategy Of Qinyuan Selenium-rich Millet

Agricultural products are indispensable necessities in peoples daily life.The rapid development of agriculture can promote rural development and increase farmers income.Qinyuan County has a unique natural environment,rich varieties of agricultural products,green health,in particular the Golden Beads known as Qinyuan millet,Golden color,rich nutrition,sweet taste,all ages,is the essential food of Shanxi residents in the past generations,and with the concept of keeping in good health,the millet has been warmly welcomed by the people of Shanxi Province with the effect of keeping in good health.However,in the process of Xiaomi marketing,there are still some problems,such as the lack of product brand awareness,the lack of standardization in the production process,the lack of a clear market positioning and so on,which have severely restricted the development of Qinyuan millet.Therefore,this paper takes Taiyuan market as the target market,and puts forward a series of development strategies aimed at the consumption habits and product characteristics of Taiyuan residents in order to satisfy the marketing needs of millet Taiyuan market.The success of millet marketing not only helps the peasants to get rich out of poverty,but also benefits the long-term development of the local economy.This paper adopts the methods of literature,questionnaire and regression analysis,and takes Taiyuan City of Shanxi Province as the research object,Taking Qinyuan millet as an example,on the basis of expounding the research purpose and meaning,the research status at home and abroad is summarized,the relevant concepts are defined,the relevant theoretical basis is combed out,and the theoretical basis is provided for the full text writing.The third chapter introduces the unique advantages of Se-enriched millet products in detail,then expounds the marketing status and existing problems of Se-enriched millet,which lays the foundation for the strategy optimization later.In the analysis of the factors affecting consumer behavior,the reason for choosing the length of the stone is analyzed by using the methods of questionnaire and regression analysis,Finally,according to the existing problems in Qinyuan Se-rich millet and the factors that influence consumer behavior,the factors that influence consumer behavior are obtained in Taiyuan City,Under the support of 4P theory,the marketing strategies of Qinyuan Se-rich millet are put forward,which are product strategy,promotion strategy,brand strategy,packaging strategy,price strategy and channel strategy.This research not only has guiding significance to the marketing of Se-rich millet in Qinyuan County,but also has guiding significance to the research and innovation of other marketing strategies of agricultural products in Qinyuan County,and can provide reference for the marketing strategies of agricultural products in other regions..