Research On The Farmers' Planting Behavior Of Chinese Herbal Medicine In Longxi County

High profitability,high development potential and regional features is Chinese herbal medicine industry's features,as one of China's traditional superior industries,It will bring new growth point for China's economy.The natural conditions are very suitable for the growth of Chinese herbal medicines,and the north south,East and west traffic hub location advantages are very conducive to the development of the Chinese medicine industry in Longxi County,with the improvement of the infrastructure,the development of medicinal materials trading market,the expansion of medicinal materials processing enterprises,and the improvement of the logistics system,the basic pattern of the development of Chinese herbal medicine industry has formed in Longxi.Along with the industrialization and urbanization speeding up and the implementation of government policy in medicine,Chinese herbal medicine planting involves a variety of factors,these factors ultimately determine farmer's behavior,and the farmers' planting behavior directly determines the competitiveness of Chinese herbal medicine and market supply and demand.Therefore,it is of great significance to explore the planting behavior of Chinese medicinal herbs and its influencing factors in increasing the income of farmers,improving their enthusiasm,developing the large and medium-sized Chinese herbal medicine industry.This paper is based on the farmer behavior theory,using various research methods such as literature method,social investigation method,comparative analysis method and econometric model analysis method to system analysis the Chinese medicinal herbs planting behavior of famers in Longxi County.First of all,this paper based on the domestic and foreign literature defines the concept and characteristics of Chinese herbal medicines planting behavior.Secondly,the paper analyzes the status quo of Chinese herbal medicine industry in Longxi from six aspects: the scale of planting,the contribution rate of the industry,the variety structure,the leading enterprises,the warehousing logistics,the investment in science and technology.Then analyzes the current situation of Chinese medicinal herbs planting behavior in research area from six aspects: land management,planting selection,technology cognition,concurrent business of famers,cost input and Crop planting choice behavior.Once again,On the basis of the above analysis,this paper applying the logistic-ISM model to makes an empirical analysis on the factors affecting the Chinese herbal medicine planting behavior,and selecting the variable from the dimensions of the features of the household head,family characteristics,Chinese herbal medicine planting characteristics and the external environment.Finally,according to the research conclusion,this paper puts forward some Suggestions to optimize the planting behavior of Chinese herbal medicine in Longxi County.The conclusions of this paper are as follows: First,Longxi County Chinese herbal medicine industry has made great progress in terms of planting scale and total production,contribution rate of Chinese herbal medicinal industry,variety structure and planting base,leading enterprises,warehousing and distribution system and scientific and technological input.Second,the farmers' planting behavior showed the characteristics of small scale,small plots and small scale management,the main varieties are prominent,farmers on the strong will,the cultivation technology and personnel are short,the concurrent business of famers,the cost of investment increased year by year and planting obvious advantages.Third,the proportion of Chinese Herbal Medicine income is surface factors,Proportion of migrant labour,cost,planting years,sales situation,price satisfaction and government funding support are middle-level indirect factors,age and culture degree as deep root of factors.