Study On The Tourism Resources Development Of Chinese Herbal Medicines

With the life philosophy of green consumption and nature respect, original simplicityback being popular in the word, meanwhile the international Chinese herbal medicine tradedeveloping rapidly, Chinese herbal medicine tourism gradually begins tointernationalization and modernization. As one of branches of the ecological tourism, Chineseherbal medicine tourism is a kind of exploration of tourism projects. It makes the strongcultural connotation of Chinese herbal medicine as the carrier. It gathers the tourism andChinese herbal medicine and it is the extension of Chinese herbal medicine and expansion ofthe tourist industry.In recent years, Chinese herbal medicine tourism developed different levels andsuccessfully throughout the country by the form of cultural tourism and health tourism, suchas the tourism and medicine effect each other in Bozhou county, Anhui province and Taoistmedicine and diet in Wudang Mountain, Hubei province. There are many scholars began topay attention to this fiel and have published some different opinions. Although they get a lotof achievements, it has not formed a complete system.Started in the Northern Song Dynasty, the medicine industry of Anguo developed in theMing dynasty and reached its peak in the Qing dynasty. Anguo county which was famous for“Medicine Capital” and”the First Medicine City” in the word became the biggest domesticcenter of Chinese herbal medicine. In2009, the government and committee of Anguo countyrenovated the policy of development and long-term planning of special tourism of medicineculture in Anguo county when the policy of tourism driving city development aroundBingjing and Tianjin city in Hebei province have been determined. The government wanted toput Anguo county to tourism area with medicine culture around Beijing and Tianjin city.Meanwhile, the tourism of medicine culture will promote Chinese herbal medicine industry.However, the research of Chinese herbal medicine’s tourism resources is in the initialstage, so there are little achievements and theory to follow. This article responds this demandof research, then will advance the solution after getting the status quo of Chinese herbal medicine’s tourism resources by the first review, analyzing the problem during thedevelopment in Anguo couty. This article will bring reasonable suggestions and apply sometheorizations to policy maker to promote the tourism in this area.This article is divided into six chapters. The fist chapter is the introduction. The secondchapter analyzes the market demand of Chinese herbal medicine’s tourism and makes use ofthe exploitation of Chinese herbal medicine’s tourism. The third chapter introduces the basicstate and the special tourism resources in Anguo county. The fourth chapter concludes fiveproblems and brings up the measures to solve the problems during the development ofChinese herbal medicine’s tourism resource in Anguo county. The sixth chapter concludessome viewpoints and limitations during research.Through researching the development of Chinese herbal medicine’s tourism resource inAnguo county, This article gets that the Anguo government should do the fellow aspectsduring tourism exploitation:The first, it should outstand the keystone and publish the two culture breed.The second, it should integrate the resource and exploder characteristic tour area withdifferent function.The third, it should exert the strongpoint and exploder the characteristic products.The fourth, it should enhance the sale and promote the continual tourism development.