| Longxi County has a long history of cultivating Chinese herbal medicine,and its planting area is maximum in all the countries.It is known as the “Millennium Medicine Township”and its unique natural conditions have laid a unique foundation for the development of Chinese herbal medicine industry.Health China strategy supports the development of traditional Chinese medicine,and the continuous improvement of people's living standards and the growing awareness of prevention,treatment and health care,all these can provide good market prospects for the development of Chinese herbal medicine industry.However,in the development process of Chinese herbal medicine industry in Longxi County,the extensive state of planting,processing,and circulation have been unable to match with its modernization requirements,and the low level of industrial chain has always been a serious constraint for its continuous development,and industrial upgrading is imminent.Improving the development level of the Chinese herbal medicine industry chain in Longxi County and promoting the transformation and upgrading of the Chinese herbal medicine industry in Longxi County are significant for the development of the local economy and the improvement of farmers' income levels.Firstly,on the basis of reading domestic and foreign papers,the relational concepts of the industrial chain and the Chinese herbal industry chain are defined.Secondly,descriptive analysis of the Chinese herbal medicine industry in longxi County from four aspects,including: planting scale and yield of Chinese herbal medicine,processing level of Chinese herbal medicine,circulation market of Chinese herbal medicine,and brand building,It is analyzed from four aspects about the potential development of traditional Chinese medicine industry in Longxi County,including resource endowment,location advantage,storage advantage,building comprehensive experiment of national Chinese medicine industry development in Gansu,and the problems in development of Chinese herbal medicine industry in Longxi are analyzed from various angles.Then,through an overall perspective of the fundamentals of the Chinese herbal medicine industry chain in Longxi County,it was concluded that there are three main modes of operation for the Chinese herbal medicine industry chain in Longxi County,and the AHP method and the multi-level fuzzy comprehensive evaluation quantitative analysis method are adopted.The performance evaluation of the industrial chain was evaluated and the operational performance level of the industry chain was obtained.Thirdly,using the cost-benefit analysis method to learn that farmers have the lowest profit share in any industry chain operation models,and the shapley value method is used to optimize and select the different income distribution models in the industry chain.The results show that the benefits of farmers in the source of the Chinese herbal medicine industry chain have improved;through cooperation,the income of each business entity is better than the income derived from individual operations,and the emergence of Chinese herbal medicine cooperatives and enterprise self-built Chinese medicinal material production bases play a positive role in increasing the farmers,income.Finally,from improving the performance of the industrial chain and building a reasonable distribution of interests,several suggestions are put forward,in order to promote the healthy and sustainable development of Chinese herbal medicine industry in Longxi county. |
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