Analysis Of Performance Evaluation In Poly Real Estate Company-with EVA

As the pillar industry of national economy in our country the development of real estate industry plays an important leading role in our country’s economic growth employment.Therefore,the real estate company’s operating is paid highly attention from all walks of life.In general,the company takes traditional financial indexes to evaluate its operating performance.But due to the inherent defect of traditional financial indexes,it cannot reflect the true operating performance and ability to create values in real.The final aim of EVA management evaluative system is to create values for shareholders,and it is superior to traditional values system,making up its disadvantages,which can evaluate the company’s ability to create values in a more real and reliable way as well as reflect the company’s operating efficiency.At the same time,for the EVA indexes extract the impact of capitals,so it can compare and analyze different size of companies.The key point of EVA is to measure the cash flow of the company in a certain period and the efficiency of this cash flow accordingly the same period therefore EVA is more effective to those companies whose tangible assets weigh more.Poly real estate with more tangible assets in ratio price relatively stable and value growth solid is selected as the research case of this essay to analyze the validity of EVA business appraisal and the corresponding adjustment of evaluating standards of the real estate business helping Poly enacting effective and specific strategies for sound and continuous development.The thesis was divided into five chapters.The first chapter presented the research background and significance reference review research idea and methods and the frame of this work in the introduction part.The second chapter illustrate the connotation of EVA theory foundation as well as accounting adjustment principles of computing EVA indicator mainly focus on the EVA computing method and the strength analysis on EVA though the comparison between EVA indicators and traditional evaluation method.The third chapter analyzed the basic condition of Poly Real Estate at first and then made analysis on the feasibility of Poly Real Estate on the basis of EVA performance evaluation from the aspect of industry nature and strategic orientation.The fourth chapter elucidate the associated with EVA indicator and analysis of Poly Real Estate and make a comparison analysis with traditional method after achieve the EVA value of the company through computing the Poly Real Estate performance from 2010 to 2014 with EVA value estimation system.The fifth chapter give advices based on EVA management evaluation system to Poly Real Estate company: fostering the “value added” concept of management group adjust the expected growth rate of investment improving the management on existing assets and reduce financing costs of the company.