Research On The Evaluation Of The Operation Level Of Circulation Channel Of Special Agricultural Products In Shanxi

The current circulation channel has grown up to be a very important competitive chip.Unimpeded circulation channel represents the cost reduction,the circulation efficiency enhancement as well as increased profits.With the gradual improvement of living standards,consumers in the purchase of agricultural products become more hypercritical.Because of its unique nutritional value and high quality and so on,special agricultural products are gradually being recognized by consumers,and the consumer demand for special agricultural products is rising gradually.Shanxi is a big province of special agricultural products.Although the products have its own characteristics and market,but it is still a lack of competitiveness.The existing channel present complex channel chain,channel decentralization,which has a negative effect on the products' marketing competence.Therefore,it is of great significance to carry out systematic research and analys is on circulation channels of special agricultural products,and to establish an efficient circulation channel,which is of profound significance to promote the development of special agricultural products in Shanxi.This paper selected circulation channels of Shanxi agricultural products as respondents,according to the date which is got by a questionnaire survey,based on briefing related concepts and the existing circulation channel in Shanxi.Firstly,we mentioned the situation of Shanxi circulation channels of special agricultural products involved three parts,that are the contemporary circulation channel,statistical description on the current situation of farmers and consumers.Then,we analyzed the factors of farmers and consumers choosing circulation channels used factor analys is method,and evaluated the operational level of the circulation channels used AHP and Fuzzy.There are problems existing in circulation channel,then put forward of suggestions.And put forward development countermeasures of Shanxi agricultural products' circulation channels.Studying in circulation channels of agricultural products in Shanxi affecting factors and evaluation of operative level not only can promote the analys is of circulation channel theoretical and empirical research,and to further improve the Shanxi agricultural products' circulation channels.