Management Research On Advertising Industrial Park In Chengyang District, Qingdao City

Industrialization can encourage industry cohesion,can cause the industrial chain,reduce production funds,improve industry knowledge,increase industry income,China and even the whole world in the market regulation of the impact,has long produced a similar industry gathering place,advertising Industry is not out of the other including them,but also through their own gathering path,but advertising is a potential innovation of the industry culture,in the relevant sector seems to be more support and development,so in China there are more government-based The establishment of the advertising industry park.From 2011 to the present,many provinces in China and even autonomous regions have built an advertising industry park,hoping to use the advertising industry gathering and the formation of advertising industry park,as soon as possible to develop their own local advertising industry progress,which put themselves The development of the industry to improve the level of industrial marketing and social progress to improve the level of marketing communication services.The location of the Advertising Industry Park in Qingdao is the core of the Chengyang District.It is one of the first nine national-level,advertising industrial parks approved by the State Administration for Industry and Commerce in April 2012.The total area of about 500 acres,all the amount invested is 4.8 billion.Until the end of 2015,a total of close to 300 enterprises to enter the industrial park,the estimated annual income of the industrial park can reach 4 billion.The advertising industry park in Qingdao,Shandong,focuses on the development of high-tech,digital and multimedia advertising industry.It is committed to creating the best national-level advertising industry demonstration park,and actively create digital technology platform and high-tech business incubator base.With the three centers of the five major service advantages,and other industries to share resources,the formation of the industrial chain,and strive to create a complete advertising culture industry chain.The purpose of this paper is to make a comprehensive and in-depth research on the National Advertising Industrial Park of Chengyang District,Qingdao City,and analyze the current status of National Advertising Industrial Park in Chengyang District,Qingdao City,especially in the operation and management process The existing deficiencies and bottlenecks,put forward practical solutions to further promote the national advertising Chengyang District Industrial Park development.It can be said that research has very important theoretical and practical value.The paper points out the problems of the public platform construction of the industrial park,the incomplete industrial chain of the industrial park,the role positioning of the park management committee,the brand consciousness and the innovation system improvement.After drawing lessons from the management experience of Quanzhou and Zhongyuan National Advertising Industry Park,and the management experience of New York SOHO Creative Industry Park and BC Animation Industry Park of Canada,the government,park and enterprise will build the basic service platform,innovate and perfect,broaden professional Service platform,breakthroughs in the planning and investment restrictions,grafting and upgrading services,changing the role of Park Management Committee,innovation and cultural and creative industries management system,play marine cultural characteristics,and promote a variety of industry integration recommendations.