Research Of Enterprise Service Quality In Zhongshan Mercure Industrial Park

The industrial park enterprise services and supporting the construction of the new period is an important problem facing the upgrading and development of China's economic and social transformation,improve the level of service quality and supporting the construction of an industrial park determines the operating results,influence the industrial development trend This requires the operator to the local industrial park,industrial distribution,industrial structure,industry characteristics,industry status and industrial development needs,problems,pain points,to have a comprehensive and profound and thorough understanding,can have the ability to provide for service,and on this basis,gather a group of professional service ability enterprise.The service of industrial parks is the new format which appears in accordance with the demand and development trend of this area.Industrial park service operator how to better serve the enterprises in the park,and to a piece of land to serve the development of local industry,promote industrial upgrading and integration of development,has become the common concern of all parties under the new situation and end point.Zhongshan city Home Furnishing industry flourished,"industrial clusters,one town one product advantages,this paper is based on Zhongshan Meiju Industrial Park-production service industry,research on the enterprises in the park service mode of the process of recording and experienceThis paper uses the method of practical application and analysis of the model,through the development of Zhongshan City Industrial Park by using the SWOT analysis,competitive analysis to Zhongshan Meiju Industrial Park and competitors as the research object,and use the service quality gap model to construct suitable Yu Zhongshan Mercure Industrial Park Service model.The core of this paper is based on the gap model of service quality,establish the service quality gap in Zhongshan city industrial park industry comprehensive model,summed up the 9 industrial park enterprises need to solve the demand service problems,put forward 4 basic reasons,puts forward 4 way to improve service quality and specific strategies can be implemented and the actual case by 2 years of practice.