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Factors Influencing The Choice Of Corporate Network Marketing Channels

Posted on:2018-05-17Degree:MasterType:Thesis
Country:ChinaCandidate:D L DengFull Text:PDF
GTID:2359330536470233Subject:Business management
Abstract/Summary:PDF Full Text Request
From 1987 to 2016,the Internet development nearly 30 years in China,it has also very popular in the medium cities of our country,as people know about the Internet,national support for Internet start-ups,the business activities of enterprises have been strongly linked with the Internet.Based on the study of network marketing channel,grasp the core of the network marketing channel,is considered to be in the competition between enterprises is now the key to obtain advantages.As people to strengthen the research of network marketing channels,the Internet has promoted the business enterprise principle of management and the change of business environment,and promote the transformation of the enterprise existing marketing channel.This paper reviewed the development of the Internet in China,people gradually know and accept the Internet,according to their own enterprise specific conditions using the Internet,and then analyzes the impact on corporate marketing network marketing channel,put forward how to better grasp the network marketing channels,so as to accelerate the change of marketing.
Keywords/Search Tags:Internet marketing channel, Enterprise marketing, Channel selection
PDF Full Text Request
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