An Empirical Study On The Impact Of Food Companies' Social Responsibility On Its Performance

With the increasing impact of the enterprise on the society,the call for corporate social responsibility is also rising,and food enterprises as a vital force to maintain people's life and health,therefore the implementation of its social responsibility is essential.Although China's relevant laws and regulations have clearly required enterprises to fulfill their social responsibilities,but there are still some enterprises escaping this responsibility in pursuit of short-term interests.At the 315 party in 2017,another kind of "clenbuterol" was exposed,and the behavior of grabbing the interests at the expense of the people's health and safety was repeated.They seemed to think that there was an irreconcilable relationship between corporate social responsibility and corporate performance.In order to solve the academic and industry on the confusion of relationship between corporate social responsibility and corporate performance,scholars have carried out a lot of exploration and research,so far they have accumulated a wealth of theoretical results.Although they did not arrive at a completely consistent conclusion,most scholars point out that there is a positive correlation between those two factors.Nevertheless,the relationship between corporate social responsibility and corporate performance is still not in a word,the research on the internal mechanism of corporate social responsibility affecting corporate performance remains to be further studied.With the continuous development of stakeholder theory,the definition of corporate social responsibility becomes more and more clear.Nowadays scholars study corporate social responsibility from the perspective of stakeholders,which is closer to the status of business practice,and also provides a theoretical orientation and entry point for the study of relationship between corporate social responsibility and corporate performance.At the same time,according to the basic theory of resources,some scholars pointed out that corporate social responsibility will promote enterprise technological innovation,thus becoming an enterprise of an intangible resources and unique competitive advantage,which also will improve business performance as a strong driving factor.But in the existing literature,few studies have incorporated technological innovation into the research system of corporate social responsibility and corporate performance,and what role it plays between corporate social responsibility and corporate performance is is a problem needed to be discussed.In view of this,this research from the perspective of stakeholder theory,deeply anathematizes the inherent mechanism of corporate social responsibility impacting on enterprise performance,analyzes the roles technological innovation plays in the process of corporate social responsibility affecting corporate performance,and attempts to give a theoretical explanation and practical approaches to the impact of corporate social responsibility on corporate performance.In order to achieve the research objectives,the main contents of this study are as follows:(1)Summarize the relevant literature at home and abroad,clarify the formation and evolution of the connotation of the concept of corporate social responsibility,and have a summary of the existing research results of corporate social responsibility and corporate performance.meanwhile,it points out the shortcomings of existing research so that lays the foundation for the research,thus determining the direction of this study.(2)Provides a theoretical analysis of the relationship between corporate social responsibility,technological innovation and enterprise performance,including the influence of corporate social responsibility on firm performance and the intermediary role of technological innovation in the impact of corporate social responsibility on corporate performance.Through the retrospect and combing of historical documents and related theories,this study divides corporate social responsibility into six dimensions: community responsibility,environmental responsibility,employee responsibility,supplier responsibility,customer responsibility and shareholder responsibility.This paper puts forward the research hypothesis and the construction of conceptual model.(3)Conduct an empirical analysis of the direction and mechanism of corporate social responsibility and technological innovation affecting enterprise performance.Based on the collected sample data,this paper uses SPSS21.0 as a tool,and tests the sample effects and the goodness of the observed variables and the potential variables by factor analysis.The structural equation model was established by using AMOS21.0,and to check out all the research hypotheses of this study.Based on the analysis results,this study draws the following basic conclusions:(1)Corporate social responsibility has a positive effect on corporate performance,but the different dimensions of corporate social responsibility have different effects on corporate performance.(2)Environmental responsibility,employee responsibility,customer responsibility and shareholder responsibility all have a significant positive effect on corporate performance.The impact of community responsibility and supplier responsibility on corporate performance is not significant.(3)Technological innovation has a partial mediating effect between corporate social responsibility and corporate performance,but it plays a different role in the effect of corporate social responsibility in different dimensions on corporate performance.(4)Technological innovation plays an intermediary role in the impact of employee responsibility,customer responsibility and shareholder responsibility on corporate performance.There is no mediating effect on the impact of community responsibility,supplier responsibility and shareholder responsibility on firm performance.