Study On Coordinated Development Of Tourism In The Coastal Cities Of Fujian Under The Background Of "Maritime Silk Road"

At present,China's tourism industry is in a process from the primary stage of mass tourism to the advanced stage,the coordinated development of tourism is the senior stage of tourism cooperation,it is the inevitable choice when tourism cooperation develops to a certain stage.The strategy of "Maritime silk road" in the 21 st century provides opportunities for the further development of regional tourism of Fujian coastal cities and puts forward new requirements to the integration of the tourism resources,transformation and upgrading of tourism products,integration of tourism space,image perception of tourism destination.The coordinated development of tourism in Fujian coastal cities,can realize the overall comprehensive development of regional tourism and avoid the unreasonable competition,it is great significance for the construction of "Maritime silk road" tourism core area.With SPSS and Excel statistical tools,based on the coordination theory,regional division of labor theory,growth pole theory,this paper using literature research,survey method,statistical analysis research methods,discussing the differences of regional coordinated development of Fujian coastal city,the path and the mode of the coordinated development of regional tourism,to provide theoretical support for in-depth development of tourism cooperation.It is found that:(1)By analyzing the geographical differences in tourism development of Fujian coastal cities,we know that there are still many problems in tourism resource integration,distribution of infrastructure,tourism image of Fujian coastal cities : the distribution of resources is uneven;the "Haisi" tourist resources,tourism industry,infrastructure and guest distribution mainly focuses on the better areas of tourism development;There is a lack of synergy and substantial progress between the cities of Fujian coastal cities.(2)Different stage,methods,means of tourism collaboration,the tourism collaborative development model is different.From the perspective of elements combination,the model of tourism coordinated development is divided into: complementary resources,resource sharing,resource driven;From the space integration perspective,the mode can be divided into: tourism development node,tourism development axis,dual-core linkage mode,network development model;From the perspective of industrial organization,the mode is divided into: the government push,enterprise domination,project driven.From the construction of Maritime Silk Road tourism products,the positioning and promotion of tourism image,the coastal city of Fujian tourism central place system construction and tourism collaborative development guarantee mechanism in four aspects as the coastal city of Fujian,put forward the coordinated development path.