| With the pursuit of a higher spiritual realm and a better quality of life,leisure tourism has gradually become an indispensable part of people’s life.The concept of consumption and lifestyle changes,the traditional tourism mode has not meet the growing consumer’s physical and psychological needs,while rural leisure tourism has become the vigorous development of economy and modern tourism development core needs.Rural leisure tourism,with its unique rural characteristics,gradually has a large number of tourists,and constantly pull the rural economic progress,and play a positive role in promoting urban and rural integration.Problems of rural leisure tourism development also has the traditional conservative thought,rural infrastructure development lags behind,the tourism talents shortage and lack of supervision and management measures of tourism products,single propaganda means,these factors will restrict the development of rural leisure tourism.The rapid development of new media in the Internet era,leisure travel has the support of information dissemination.The new media of the Internet and new media advantage,continue to provide innovative marketing mode,accelerate the marketing strategy and new media combination,change the traditional marketing methods,with the use of new media innovation means to promote the development of rural leisure tourism,is a great impetus to promote the rural economic growth.This paper through the research on related problems of rural leisure tourism and new media,analyzing the development of rural leisure tourism under the background of new media,combined with literature analysis of the reality of rural leisure tourism background of new media era research methods.This paper takes Yantai as the main case study of Yantai rural leisure tourism basic development process,through the SWOT analysis method are summarized in the context of the new media of rural leisure tourism in Yantai area of the internal environment and external threats,and combined with the rural leisure tourism development strategy of China’s current implementation,according to actual situation of Yantai rural leisure tourism,belongs to innovation the development of leisure tourism in Yantai rural areas of the new media pattern.The conclusion has practicalsignificance to further promote rural leisure tourism in Yantai,and plays a role in promoting the economic development of rural leisure tourism throughout the country. |
