The Marketing Strategy Of BGY Real Estate Company’s L Project

With the development of the real estate market increasingly mature,real estate enterprises also intensified the competition between enterprises,further reduce the profits of the business space;the government in order to curb housing prices,stabilize the market,issued a series of credit limit restriction policy,that in a certain extent limit the project marketing;and now with the buyer’s market to a buyer’s market changes,this is undoubtedly the real estate development enterprises put forward high demand.This paper regarded the BGY real estate company’s L project as the research object,using the basic marketing theory to guide the marketing work.Based on the analysis of the current situation and development trend of BGY real estate company,and further objective analysis the current marketing situation of the L project.We use the SWOT model to analyze the external opportunities and threats,internal strengths and weaknesses of the L project.This paper is based on the present situation of BGY real estate company’s L project and the actual situation of the BGY real estate company’s L project,combining modern marketing theory with the marketing practice of L project,on the basis of extensive investigation and study,we depth analysis marketing environment of BGY real estate company’s L project,and use STP theory to define the target market,according the market positioning to develop marketing strategy,and put forward the suggestion.That has a certain reference value to enhance marketing level of the BGY real estate company’s L project.Based on this,according the characteristics and the market competitiveness of BGY real estate company’s L project,and establish target market,finally position marketing target market,that has a certain reference value to enhance marketing level of the PDS power supply company in Chinaand focus on the development of the 4P strategy of the BGY real estate company’s L project.Finally,to ensure the smooth implementation of the relevant marketing strategy,from organization and system guarantee,human resource securityand corporate culture securitythree aspects propose specific safeguard measures.BGY real estate company is a real estate development as the core business of the company,L project as the first project of BGY real estate Henan branch company to develop Zheng Dong new market development,the success of their business is essential for the BGY real estate company.In this environment,taking BGY real estate company’s L project as the research object,the marketing strategy of the project is discussed,and some reasonable suggestions are put forward,which can be used for reference.