Research On “13th Five-year” Development Strategy Of Hailin Company

The bearings are basic components of machinery manufacturing,but also a national high-end manufacturing industry an important pillar industry.Based on fully open competition in the international market bearing situation,opportunities and challenges coexist.In the Chinese government issued Chinese manufacturing in 2025,support China’s manufacturing industry bigger and stronger under the background,how to consider the strategy planning is obviously critical.Based on the analysis of the company’s strategic planning of Hailin serious development of the current situation and development of a profound analysis of the external environment and internal conditions of Hailin company,using SWOT strategic analysis tools to identify and confirm the four key threat Hailin company faces four kinds of external development opportunities and international giant bearings caused by factors,and then through the a comprehensive analysis of the Hailin company’s own conditions,explore the five major advantages of Hailin company,six major disadvantages,thus providing the basis for the development of practical strategic planning;And then Hailin company’s 5 strategic planning direction are given,and 10 aspects of safeguard measures such as organization of production,technology,quality,equipment and human resources.Enterprise management,brand and market,national policy support,integration of IT application and industrialization,corporate restructuring are determined ultimately.The main conclusions are as follows:Firstly,Hailin company advantage mainly in: product variety and structure based on strong brand,resource advantage,technology innovation ability,supporting the field of high-quality customer resources;strong export capacity.The company is mainly manifested in the disadvantages of single product structure,regional structure and market is limited to low-end,aging equipment,maintenance difficulties maintenance,equipment and process conditions of backward,unstable product quality,low quality problems have occurred,and the enterprise personnel system does not straighten out.Secondly,the development of the company are: Chinese opportunity economy fast and stable development of China bearing manufacturing industry development foreground is vast,the bearing industry in China has entered a new norm,Chinese manufacturing in 2025 to bring a good opportunity.The external threat: mainly from the blockade of foreign bearing giant high-end technology,lean bearing technology talents China International bearing giant monopoly had become a fact,bearing technology research gap.Thirdly,the company’s strategic planning and choose direction: play the advantages of technological innovation,consolidate the leading technology,the development of high-end bearing products;development of industrial robot bearing,strengthen brand advantages,expand the export market;promote the "industry university research cooperation,personnel training in the high-end bearing industry;through the "new normal" opportunities.Vigorously promote the reform,the introduction of full ownership;seize the economic opportunities forthe new normal,the state and Gansu Province industrial project support,production equipment and plant technical innovation and upgrading.