| With the accelerating process of our legal system and the system construction, the subject status of the market is continuously emerging, the evolution of market economy competition is more intense. In the market economy, it has opportunities and challenges at the same time.If the enterprises want to be better under the new situation, it is the key to formulate scientific and reasonable development strategy.Yunnan WS Panax planting Ltd faces the test of market environment at the beginning of the establishment. It develops continuously, As a growing enterprise, in the face of the complex environment and the high pressure of the development, formulating the scientific development strategy and strengthen strategic management is very important for the enterprise’s own development. This paper takes Yunnan WS Panax planting Ltd. LTD as a case. Make a detailed analysis that is based on the theory of personal learning and strategy practice of Yunnan WS Panax planting Ltd in order to promoting the development Strategy of this enterprise, what’s more it can provide some useful reference for other industry enterprise development strategy.Firstly,this paper puts the relevant theories of strategic management at home and abroad in order to understand the theoretical forefront and the trend of enterprise development strategy.Secondly,using the PEST analyze the external macro environment of Yunnan WS Panax planting Ltd to know the trend of the enterprise development,the development of competitive environment is analyzed by using Potter’s five force analysis to know the competition of enterprises. Furthermore, using the SWOT method analyze not only internal advantage and weaknesses, but also external opportunities and threats,With the results of the analysis, link theory with actual,the author formulates the development strategy of the company,Finally, according to the development strategy,the author puts forward strategic planning and ensures the measures to implement the company strategy. |
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