Empirical Research On Venture Investment Of Mobile Internet Enterprise Based On The Enterprise Value Evaluation

With the advent of the era of 4G,the word Mobile Internet appeared on the mass media continuously,as a new Internet business model,the development of Mobile Internet industry becoming the focus of the financial and technology circles gradually.It is no exaggeration to say that Mobile Internet is the most noticeable segmentation field in the whole of Internet industry.In the world of venture capital,a mature venture capital is always invested several or even dozens of different areas or uncorrelated start-ups at the same period.In these businesses,there will be a great part of companies failed,in the same way,there also have some companies will be success,thus those investors will obtain huge profits.Therefore,choose to invest multiple enterprises in the same time is aimed at spread risk,the profits they obtained from one successful enterprise is enough to offset the loss in those failure investments.This paper takes Mobile Internet as an entry point,set forth the development situation and value analysis of Mobile Internet industry at first,show that the segmentation is worth venture capitalist to attention,also need to establish an appropriate enterprise value evaluation system to help VC choose their target enterprise.In the next,this paper made a briefly analysis of traditional theory of enterprise value evaluation system and summarizes the advantages and disadvantages of several kinds of traditional methods.After that,this paper also introduces several Internet enterprise valuation methods from economist recent years,and briefly explains its applicable and not applicable portions.In the empirical part of this paper,it take Pinterest company as an example,firstly introduces the financing situation of Pinterest,then use venture capital entry modes of investment decision-making model and DEVA model as a reference to analyzes the Pinterest company B round valuations,concluded that when we assess the enterprise value of Mobile Internet company,single and traditional assessment way can't reflect the value of such enterprises accurately,the safest way is to use a variety of models and methods from the different views of qualitative and quantitative evaluation and analysis.This conclusion can provide reference for venture capitalists.At the end of this paper,combine the conclusion of these model,we put forward some advice to Mobile Internet entrepreneur and venture capitalists respectively,wish to help the two sides to strengthen understanding,learn from others' strong points to offset one's weakness,to achieve a win-win situation.