The Research On China Mobile Internet Venture Capital Investment Strategy

In the past decade, the emergence of the Internet brought a completely different experience for people, and created an economic miracle. With the development of Internet technology, we have to thinking about what will be in another great era after the Internet era. The emergence of mobile Internet brings people to a greater degree of surprise, in recent years; its growth rate is beyond the imagination of any Prophet.In now days mobile Internet is the era of fast fish eat slow fish,one business wants to gain a firm footing in the industry, it needs rapid growth, in the face of demand is so great and a highly competitive industry, the introduction of venture capital for enterprises to achievequickly capture the market opportunities provides a strong guarantee, is also to promote mobile Internet industry in China to lead world industry trend indispensable power. Through venture capital funding enterprises expand the market and improve their strength. The investors get a huge return of investment through the continuous improvement of enterprise’performance, both sides achieve the purpose of "win-win" and income from the development of the industry. Based on this, the paper wants to find the investment strategy and method of risk investment institutions in the mobile Internet industry.At first, this paper introduces the concept of venture capital and its characteristics and development status in China, and then defines the concept of. the mobile Internet for research-based needs, researchs the industry macro-environment in China, and summarizes the characteristics presented for the development of the industry. Studied the Chinese mobile Internet industry chain from telecom operators, service providers, terminal manufacturers, found that blur the boundary between the roles of the industrial chain; combined with industry development status predicted the next few years of development trends. Mobile payment, mobile application, mobile search, advertising, will become the focus of attention of investors.