Analysis On Mobile Internet Enterprise Capital Operation Strategy

With the constant expansion of the size and income of the mobile internet users, grasping the effect of capital utilization of capital operation strategy has a crucial role to mobile internet companies for the long-term development of enterprises. So the mobile internet enterprise capital operation strategy research is very necessary.In order to enrich the theory and practice of China’s mobile Internet enterprise capital operation and improve the operational efficiency, this thesis uses literature analysis, comparative analysis of the law and case analysis to study China’s mobile Internet enterprise capital operation. This thesis is divided into five parts. The first part is an introduction, mainly on the research of mobile Internet companies, and capital operation, and significance of research, research ideas and research methods. The second part is a literature review on the part of the capital operation of mobile Internet. The third part is combing the status quo and its significance of China’s mobile Internet enterprise capital operation and implementation of the proposed mobile Internet enterprise capital operation strategy to develop long-term development strategy for the enterprise. The fourth part is the empirical research of the effect on mobile Internet enterprise capital operation. The fifth part is the conclusion and outlook section.The innovation of this paper is to analyze the mobile Internet companies to carry out capital operation strategy, and use of strategic analysis tools and empirical research to analyze the business capital of China’s mobile Internet operators, we can point out that the mobile Internet companies strategic business capital operation must be coordinated development, which can really promote the mobile internet business development and growth.