Discussion On Working Capital Management Of Vehicle Manufacturing Industry In China Based On Channel Management

Working capital management has a very important position in the enterprise financial management.To determine the allocation of corporate working capital,improve the efficiency of enterprise working capital management,the survival and development of enterprises play a vital role.China's vehicle manufacturing industry is an important part of the national economy.Therefore,strengthen the vehicle manufacturing industry working capital management,also help to adapt to the current fierce market competition,enhance corporate profitability,achieve the steady development of enterprises.In this paper,the working capital management theory is applied to the vehicle manufacturing industry.Firstly,the background and significance of the working capital management of the vehicle manufacturing industry are studied.On this basis,the domestic and foreign literatures on the working capital management are reviewed,and clarify the research content,research methods and the innovation of this paper.Secondly,the paper analyzes the theory of working capital management,compares the traditional working capital management theory with the channel management fund management theory,sums up the limitations of the traditional theory and the advantages of the theory which based on the channel management,to explore the supply chain theory and customer relationship theory make the theoretical basis more comprehensive.Thirdly,based on the status of vehicle manufacturing industry and its working capital management performance evaluation,this paper analyzes the problems existing in vehicle manufacturing industry and analyzes the specific influencing factors of working capital management from environment and channel.Fourth,take A enterprise as a case,based on the analysis of its channel-based working capital management performance,it finds its advantages in the management of the three channels of working capital and the problems the marketing channels need to be improved.Finally,combined with the case analysis of A enterprise,it is pointed out that the management of the working capital of the vehicle manufacturing industry should pay attention to the influence of the internal and external environment,strengthen the cooperation relationship with the suppliers,strengthen the credit management,strengthen the internal management of raw materials control,in the production channels should be innovative production technology,optimize the production plan to enhance the control of the product management,marketing channels in the strengthening of customer relationship management,strengthen the management of accounts receivable,select the appropriate marketing.Hoping to enhance the level of working capital management of China's vehicle manufacturers,and promote the healthy development of enterprises.