Empirical Research On Relationship Between Social Capital, Knowledge Management And Service Innovation Of Logistics Enterprises

In recent years,China's tertiary industry has maintained a high level of growth.The development of the third party logistics is one of the main tasks to further promote the Adjustment and Upgrading of Industrial Structure.Service innovation is customer-oriented so resources and knowledge from customer is crucial to logistics enterprises.However,there are few empirical researches on how to use social capital to promote service innovation of logistics enterprises.Therefore,this research is of both theoretical and practical significance.Taking logistics enterprises as research object,empirical methods are used to discuss the relationship between social capital,knowledge management and service innovation,as well as the relationship between three dimensions of social capital of logistics enterprises.Firstly,based on literature review and related theories,research hypotheses and theoretical model are presented.Secondly,the design of the questionnaire was completed and pre-test was carried out.Finally,questionnaire investigation was conducted and results were statistically analyzed.The results show that:(1)Both structural and cognitive dimensions have a significant positive effect on relational dimension,and structural dimension has a significant positive effect on cognitive dimension.The interaction between enterprises can gradually promote and foster mutual recognition and mutual trust.(2)Both cognitive and relational dimensions have a significant positive effect on knowledge management while the effect of structural dimension on knowledge management is indirect through cognitive and relational dimensions.Interaction,mutual trust and recognition can promote in-depth cooperation and friendly atmosphere,and thus promoting knowledge management activities.(3)Both cognitive and relational dimensions have a significant positive effect on service innovation while the effect of structural dimension on service innovation is indirect through cognitive and relational dimensions.Interaction,mutual trust and recognition can promote in-depth cooperation and friendly atmosphere,and thus accelerating service innovation.(4)Knowledge management has a significant positive effect on service innovation.Therefore,logistics enterprises need to attach great importance to knowledge management activities.