Research On Marketing Strategy Of Tourism Real Estate Project In Chengdu Wuhu Ecological Park

House prices have become one of the hot topics in the society,and the price of our country has been rising from gentle to fast.In order to promote the healthy and stable development of the real estate industry,China has adopted macro-control policies to regulate the development of the real estate industry.At the same time,with the improvement of living standards,the demand for housing has increased to the quality of life and the pursuit of taste,pay attention to the housing environment,cultural atmosphere,reflected in the high-end residential house sales increase,increase investment in tourism real estate investment.China's Real Estate Company to see such changes in the market,quickly adjust the development strategy,according to market demand for innovation.The combination of real estate and tourism resources,the introduction of tourism real estate projects to become the new development goals of many Real Estate Company.For example,the Longhu real estate in Dujiangyan with tourism,real estate development project of Dujiangyan cultural heritage tourism,as well as HNA Group in Chongqing Ciqikou Ancient Town in the development of tourism real estate,real estate opening,high-end residential merchandise is also fast after purchase.Chengdu Wanhua investment group as a large domestic high-end real estate development project and operators,also adjust the development of ideas,to enter the tourism real estate industry.See Chengdu Lake Ecological Park good tourism resources,decided to develop tourism real estate projects.In order to achieve profitability,sales of real estate,Chengdu Lake Ecological Park tourism real estate projects need to market the best marketing strategy.Study on Chengdu Lake Ecological Park tourism real estate project marketing strategy,using literature research method and inductive method.First of all,this paper introduces the background and significance of the research topic,research methods and content,research ideas and innovation,to provide background support for the following research.The STP marketing theory,marketing mix theory and tourism real estate marketing theory are summarized and summarized.Then introduced the business and management situation of Chengdu Lake Ecological Park tourism real estate projects,and in-depth analysis of the status quo of Chengdu Lake Ecological Park tourism real estate project marketing in the targetcustomer,product,channel,price and promotion etc..Secondly,using the PEST macro environment analysis model to analyze the macro environment of the company,has also made the correlation analysis of Chengdu Lake Ecological Park tourism real estate projects demand environment,Potter used the five forces model to analyze the competitive environment faced by the company.Based on the above analysis,market segmentation,the Chengdu Luhu ecological park tourism real estate project target market selection and market positioning,and put forward the marketing combination strategy.Finally,this paper from the organizational security,hardware security personnel security and protection of corporate culture in four aspects of the security measures of Chengdu Lake Ecological Park tourism real estate projects in the implementation of the marketing strategy of.