Research On The Development Strategy Of Tourism Real Estate Projects Of Hebei Taizushan Company

Tourism real estate concept into China from Europe in twentieth Century，With thedevelopment of tourism industry is gradually recognized，From the beginning in order tosolve the problem of vacant housing and renovation for the holiday property， to today’sbusiness focus， with only sveral decades。At the same time，the national tourismconsumption habits from " Visit " gradually transformed into "Leisure"，so tourism realestate has a large number of consumer groups。Tourism real estate project itself has a long development cycle， investment return，investment risk and other characteristics of slow。Many projects due to lack of overallplanning，investigation，no supply of funds and other issues，the project has a lot of qualityproblems。I worked for Hebei Taizushan company is a company just involved in tourismreal estate business of the company，So detailed investigation， in the business before therisk analysis， strategy， determine the feasibility of the project is to ensure that the worknecessary to success。After the Chinese government to develop the tourism industry policy background andreal estate hot economic situation，I considered the internal competitive advantage of HebeiHandan has a superior geographical position， a thousand years of cultural heritage and thebeautiful natural scenery and other favorable natural conditions and Hebei Taizushancompany have itself。Analysis of the project once implemented will be faced with theopportunity， threat and the advantages， disadvantages and other aspects，For theimplementation of the project to carry on the strategic choice， and established the strategytarget。On national policy， the project location，project planning，promotion planning，project financing， project risk assessment were analyzed，and put forward the projectinvestment advice。I hope that， through this research to the guidance of the project。...