Business Plan For Industrial Robot Bearings Project Of Cixing Group

Nowadays, a great many of countries focus on the robotics industries as a step of occupying the commanding heights of technologies and markets in R&D and industrialization fields. China has brought the robotics industries into an important field of strategic emerging industries, put forward the requirements of boosting the R&D and industrialization of equipment with giving a great impetus to the automatic control system, industrial robots and the key components. Among all the key components in industrial robots,there is a largest gap with the foreign similar products in bearings,which becomes a bottleneck of restraining the development of domestic robots. Therefore, it is very meaningful for promoting China Made 2015 and the transmission from automation to intelligence, to develop robot bearing and its industry which is suitable for industrial robot application with high effective, lower weight,maintenance-free in a long term.Based on the above background, this plan analyzes the environment for industrial robot project in Cixing Group firstly, by reviewing the related theories of the economics, the project management, the strategic management,the technological innovation management. It uses the PEST theory to analyze the macro environment for industrial robot bearing project, the Potter's five strength models to analyze the competitive environment of industrial robot bearing project, the STP marketing theory to segment the market, identify the target market and market positioning. Secondly,this plan states the design process of technical scheme for industrial robot bearings project,including overall scheme, technological design, overall design, civil engineering,architectural design, and energy supply design. And it also rises the production safety, energy conservation and environmental protection to an important and high level for discussion. Thirdly, the plan puts forward the organizational structure, human resource management and marketing strategy of the project. It draws up project investment and financial evaluation, and estimate the expectation economic benefit of project and proposes financing plan. It analyzes the potential risks of project implementation and conducts environmental impact assessment. Finally, the plan concludes the industrial robot bearing project in Cixing Group and puts forward the further prospect of the development of this project and enterprise.With this business plan, it explains the necessity and feasibility of the project, Which can standardize its business method, marketing strategy and financing plan etc., and enhance the investment confidence from investors with this project, which can win the strong fund guarantee to this project and get the expected return. I hope this business plan not only can help Cixing Group realize the expected commercial purposes, but also can play a role as the reference function to the writing of other similar business plans.