The Busniess Plan For Project Of Bearing Heater From ZM Company

In 2005-2008, the income and quantity of bearing industry has increased 18.52% and 19.52%, with a rapid increasing. China has get the goal of the"eleven-five"plan: the income of bearing industry has reached 84 billion, quantity has reached 8 billion,and becomes the third bearing manufacturing country in the word. But there are only 15% users can use the correct method to fix the bearing, most companies, especially the local companies, use the wrong method, the result is the life of the bearing has decreased. Zm company and experts of Shanghai transportation university invent the tools of bearing heating, and successfully made out the bearing heating machine. ZM company hopes to attract the investors to join the group with the business plan, and also wishes to increase the quality of bearing installing and bearing use through this plan, in order to contribute the potence to our country.This plan will combine the analyze of our countries'bearing and bearing heating market, and uses the SWOT method to analyse the strength, weakness, opportunities and threaten of the project, basses on the analyze, to establish the operating, marketing and financial plan, in order to offer the exact data to the investors.This project will establish A company, and set up the strategy"bases on the strength, become the first class and most famous bearing heating machine manufacturing company in the world for 5 years, sets up the worldwide sale network."In order to complete the goal, A company work out the operating plan, the profit source is made up of manufacturing, mobile, company of north China, south China, east China, Japan, South Korea and Holland, with the position of"middle-low price and high quality",in order to take up the market share. A company makes up the marketing plan with price, product, place and promotion. The total investment of the project is about 5.35 million. ZM company will invest 2 million, and attract the Venture Capital 2 million, and is provided a loan of 1.35 million to solve the flow cash problem. According to the forecasting, the project can earn more than 1.8 million net profit, the invest date is 1.92 years, the MIRR is 34%. The risk of the project is the economic, marketing, financial and materials risk, bases on this, the author put forward the suggestion.