Enterprise Marketing Strategy Research On BH Steel Corporation

Based on the analysis of the current development situation of BH iron and steel company,this paper uses the literature review method,the qualitative analysis method,the case analysis method and the SWOT analysis method to analyze the present situation of the steel industry market.Iron and steel in the macro-environment,the industry environment analysis,the company obtained in the external environment of the opportunities and threats for the BH Iron and Steel Company to develop marketing strategy to provide some guidance of the program which mainly include the following:BH steel company for the actual development of the existing marketing strategy on the basis of continuous improvement,according to market demand,to form a comprehensive logistics and distribution of integrated processing services company,bringing high added value for the company.At the same time BH steel companies continue to develop the Internet,and other industries,to achieve industrial diversification,enhance the competitiveness of the company level.BH Steel's wide range of steel products,production methods and the maturity of the production technology there are significant differences,and the market demand for each product is also different.Which led to uneven product profitability.In response,BH Iron and Steel Company should be based on market demand and the production conditions of the product reasonable distribution,in order to achieve the rationalization of the company's product positioning.BH steel companies continue to refine the market according to their product categories,and detailed analysis of each segment of the market,according to the development trend of the market and market competition,the appropriate choice of different products,to develop a great development Significance of product marketing strategy to achieve the BH steel company's sustainable development.At present,the iron and steel industry is facing low efficiency,lack of competitive power,oversupply and other issues.At the same time,“One belt,one road,” the ideological and strategic,for the steel industry's market has brought new opportunities and challenges.Based on this background,it is of great significance for BH Company to study the marketing strategy of BH Steel Company in order to formulate the marketing strategy for the company to meet the needs of market environment.