Research On The Informatization Construction In Petrochina S Marketing Company

The 21 st century is an age of networking and informatization.With its continuous development,information technology has been widely applied in all areas of petroleum oil marketing companies as a powerful tool to improve the production.Meanwhile,with increasingly competitive among petroleum oil marketing companies,applying diversification and informatization to business management has become an inevitable trend.However,how to effectively use information technology for improving business management is always a big problem for enterprises,which is also one urgent research problem that petroleum oil marketing companies need to solve at present.Now,in our country,most company's research which is about company's informatization construction is the research which is about the result of the company's informatization construction.But,the kind of the specific company's research,especially refined petroleum products sales companies,which is thorough and covers the whole informatization construction is scarce.According to the basic theory of company's informatization construction,and the actual situation of refined petroleum products sales companies,the paper focus research on the urgency and the necessity,the train of thought,safeguard measures in the process of informatization construction.The paper takes Petrochina S Marketing Company as the object of the research,by the method of the chart analysis and qualitative analysis,summarizes systematically the present situation of company's informatization construction,the company's business strategy,the information needs,and the problems existing in the informatization construction process of Petrochina S Marketing Company.Finally,the paper puts forward Petrochina S Marketing Company's informatization construction scheme design and implementation strategy,which is to facilitate Petrochina S Marketing Company's informatization construction becoming an information construction healthy and orderly,mainly by carrying out the business informatization construction and setting appropriate IT planning,with the help of and professional consulting company and combining with the actual situation,establishing the measures which is to ensure the implements the informatization construction effectively.