Strategic Research Of The Development Of Urbanization In Dongying City

With the economic structure caused by the changes of urbanization,the proportion of population of the city will change accordingly,city population proportion increased gradually and the proportion of rural population is reduced,in this process,people's way of life and material spiritual pursuit and gradually to the urbanization transformation.Dongying city as the only belongs to the Shandong Peninsula Blue Economic Zone and the development and construction of the Yellow River Delta area of the city,with the development of the advantage be richly endowed by nature in the development of two major strategies under the blue and yellow.How to effectively promote the development of urbanization of Dongying city the pace,make reasonable planning and development strategy,is an important task facing policymakers in the region.The starting point of the thesis mainly has two points:one is the current situation of urbanization and the various aspects of national policy of Dongying is analyzed,the development of urbanization in Dongying City,find out the existing advantages and disadvantages as well as the macro environment and the second based on threat;comprehensive analysis of advantages,disadvantages,based on the relation and threats,be suitable for the urbanization of Dongying city actual development strategy.The main research methods used for the survey method,literature research method and the AHP-SWOT strategy analysis method.First of all,the author of this thesis through access to a large number of data,documents,preliminary to understand and master the basic theory and development status of strategic management research,basic theory;then,according to the change of Dongying city urbanization rate,the Dongying city urbanization development process is divided into six different stages,namely initial stage the fluctuation,development stage,development stage,the stage of recovery of extraordinary development,accelerate the development stage and steady lifting stage,according to the development situation of Dongying City,urbanization,urbanization rate for the total index selection,other specific indicators respectively as the urbanization quality index,population aggregation index,GDP value,the third industrial added value accounted for the proportion of GDP.And by using regression analysis method to calculate the trend of development of each index.Thirdly,based on analysis of current situation of the development of Dongying urbanization and urbanization development of the external environment of PEST,clearly draws face of urbanization of Dongying city the opportunity,threat,found the development of urbanization in Dongying City,advantage,disadvantage,using analytic hierarchy process(AHP)to the enterprise external environment opportunities,threats,to evaluate the development and its advantages,disadvantages,based on the results the orientation of the development of urbanization in Dongying city.Finally,aiming at the implementation of the strategy are discussed in detail,and puts forward five points of the development strategy of security measures,such as the development of target decomposition,specific target,establish strategic guidance group,the establishment of a strategic group,set up the budget supervision mechanism and the establishment of information exchange system,provides the reference and the guarantee for the enterprises to overcome the implementation of the urbanization development.