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GMS Medical Equipment Dealer Selection Evaluation Research

Posted on:2018-03-16Degree:MasterType:Thesis
Country:ChinaCandidate:W L ChenFull Text:PDF
GTID:2359330536956566Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In recent years,the medical industry competition is fierce,the rigid reform national macro environment,or micro-environment of market competition is very severe.GMS is a company mainly depends on the dealer sales of traditional foreign capital enterprise,so the choice of dealers for GMS Company is very important and is great significance.Through the use of Index Weight Analysis Method,Experts Grading Method,and The Analysis of The Literature Review at home and abroad.Combined with the author in the medical device industry for many years of practical experience,in-depth study of GMS company dealer selection evaluation index system.The subject mainly researches the GMS company dealer selection and evaluation.Through relevant literature review about the distributor research,summed up the dealer selection evaluation index system.In combination with the practical situation of GMS Company,determine the GMS dealer selection evaluation index system.Collect various experts rated company,determine the weight of the index system,established GMS company dealer selection evaluation index system model.Combining with an instance of GMS company nine alternative dealers,each dealer to expert scoring index of each index.Synthetically calculate the weighted average integrated points,select the dealer.The preliminary results show that the composite scores of the first three dealers are J-3,J-2 and J-4.Score the lowest three dealers is J-7,J-6 and J-9.
Keywords/Search Tags:GMS, Medical Device Industry, Dealer Selection Evaluation, Index Weight Analysis, Experts Grading Method
PDF Full Text Request
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