The Strategy Research Of Small Size International Freight Forwarder Company QR

With the continuous development of the global economy,world trade exchanges have become increasingly frequent,the world economic integration is accelerating as well,the international freight forwarding industry has experienced a rapid development period under such background,engaged in this industry,the rapid expansion of the scale of personnel,and has become an important force for the prosperity of the global freight economy,to meet the demand for cargo transportation relations.In our country,the international freight forwarding industry is still in the initial stage of rapid development,especially after China issued "The Belt and Road" national strategy,the main coastal city of our country economy ushered in a golden period of rapid development,especially in the Pearl River Delta,Yangtze River Delta and Bohai Economic Zone international agencies had gotten violently increase.In addition,under the support of government policies and the state calls for "mass entrepreneurship and innovation",many small freight forwarding companies came into being.But due to the freight forwarding industry lower barriers to entry,it also has serious homogenization problem,coupled with intense competition within the industry and the needs of customers can not be standardized.So no one can monopolize the whole international freight forwarding market in our country.But even though there is still some certain space for survival to the small freight forwarding companies,but under the huge pressure of competition,how to find the right enterprise development strategy is of great importance.First of all in this paper,Potter's five forces model and the international freight forwarding industry are combined to select the main target customer groups and also find out the threats and opportunities of small freight forwarding enterprises.Then through the comparative analysis of the value chain between large enterprises and small enterprises in the international freight forwarding industry,the advantages and disadvantages of small international freight forwarding enterprises are obtained.Then the author respectively uses SWOT analysis,External Factor Evaluation Matrix and Internal Factor Evaluation Matrix based on the actual operation of the QR Freight forwarder company to get the specific advantages,disadvantages,opportunities and threats of QR company,also three main strategy directions for QR company were constructed according to QR company's opportunities and threats.Finally,the best strategy direction Expand business areas was selected based on QSPM strategic matrix analysis and some specific development proposals provided as well.