Research On The Pharmaceutical E-commerce Model In China

Electronic commerce has greatly changed people’s way of life and work.The application of electronic commerce to the field of drug circulation,has a great impact on the pharmaceutical industry,the medical e-commerce mode of innovation and development.The integration of the pharmaceutical industry and electronic commerce,promote China’s medical system reform deepening,and to a large extent to meet the need of the medicine circulation.By the end of 2015,more than 500 of China’s pharmaceutical enterprises to enter the field of electronic commerce.Compared with policywestern developed countries,China’s medical e-commerce in scale,technology,innovation is insufficient,still in the low-level stage of the medical e-commerce mode.In B2 C mode,the dominant position in the process.With the development mode of Electronic Commerce on the field of medicine,the new business model began to rise,B2 B mode,B2 C mode,O2 O mode has been applied,the O2 O model is still in the initial stage,the relevant application methods are not mature.This paper studies the application of the electronic commerce mode of medical problems,based on the current medical e-commerce development status,analysis of China’s medical e-commerce application environment and application mode,from the economic environment,development environment perspective,discusses the development status of pharmaceutical circulation field.In the application of mode in the course of the study,based on the B2 C model,O2 O model and B2 B model,three kinds of e-commerce development model is analyzed;the medical e-commerce mode in the process of analysis,through the selection of relevant cases,the existing problems are analyzed Based on the current situation of the development of China’s pharmaceutical e-commerce,this paper puts forward the countermeasures to promote the development of China’s pharmaceutical e-commerce...