Research On Haier Platform Strategy And Promotion Value Under The New Normal

After the rapid development of economy of our country for a long time,now is the key period of reform and development of energy resources has made the overdraft environment overwhelmed,general secretary Xi Jinping put forward the new economic norm,the speed of economic development of the new normal characteristics of our economy from the rapid growth to the rapid growth of the shifting period,the economic mechanism of the optimization and upgrading of power the economic development from a factor driven,investment driven to innovation driven.In such a critical period of development of the country,the implementation of Haier platform strategy attracted the attention of the world.This paper introduces the content of Haier platform strategy.The first chapter introduces the background and significance of domestic and foreign research results on the platform strategy,in the new normal economy in China such a special background,the implementation of the Haier platform strategy provides a new management model for enterprise management.The platform for the study abroad experienced a long period of research,but mainly concentrated in the segments of the network effect,bilateral and multilateral platform on the platform,and the main object of study by the Internet enterprises,less related to manufacturing enterprises.Domestic research on the platform started late,in recent years,the development of rich,but less related to Haier's platform strategy.This paper hopes to research on the basis of the previous platform based on Haier platform strategy and based on the development status,analysis of the advantages of platform strategy development for Haier,and Haier platform strategy innovation,through the research of Haier platform strategy is extended to large industries and fields,and to study the applicability of Haier platform strategy in the whole manufacturing industry.The second chapter mainly analyzes the status of implementation of the theory of social background,platform strategy platform strategy and platform strategy,network effects platform for business users the magnitude of the growth in the number of users,the platform reached a critical point,enterprises begin to generate revenue,and eventually emerged the winner take all situation,to achieve business success,but most of the implementation of the platform strategy is the Internet business.Platform strategy is the most likely to make a successful business strategy,but because the platform's competitors can come from any industry,therefore,the platform strategy is the most likely to fail.The third chapter introduces the background,definition and characteristics of Haier platform strategy and the detailed content of Haier platform strategy.Haier platform strategy is put forward in the strategic stage of the Internet Haier,he subverts the traditional organizational structure of Haier,so that Haier has become a platform for the main,small and micro owners and create a platform for the enterprise.The borderless organization of platform strategy improves the speed of information flow and optimizes the allocation of resources.Haier managers into a platform for the service provider,providing services for small and micro,small and micro innovation activities to user needs oriented,and constantly provide users with personalized service.The fourth chapter analyzes the innovation strategy of Haier platform,mainly includes five aspects: the innovation of enterprise management,mainly in one single one win-win model and Haier user oriented total value of contract;innovation of organization structure,organization boundary without creating Haier platform strategy to break the organization's internal and external boundary the various departments of the enterprise,become cooperative symbiosis can greatly improve the enterprise flexibility;innovation performance mechanism,the implementation of Haier three-in-one compensation mode,respectively: strategic income statement,two-dimensional array,valuation adjustment mechanism.Two dimensional lattice connected to the first quadrant of the strategic income statement,the next to the agreement.On the platform of small and micro,micro and small investors to bet on the basis of the implementation of the agreement,gambling remuneration;innovative staff position,platform strategy staff before being accepted superiors leadership,command,and platform strategy will be Haier's decentralization,giving small more rights,small micro have decision-making power,ownership,human rights and autonomy;innovative user experience,Haier will meet the needs of users in the first place of enterprise development,is committed to building a platform for interactive users to participate in the whole process.The fifth chapter mainly analyzes the current situation of the development of China's manufacturing industry and problems,and through the Haier platform strategy put forward five suggestions of China's manufacturing industry reform: the traditional manufacturing industry should be through the platform strategy to achieve the transformation and upgrading of enterprises,should be the underlying human resources as the business development of new energy,user oriented and reasonable the allocation of resources,and stakeholder win-win cooperation,the implementation of "Internet plus" marketing mode.The sixth chapter puts forward the thinking and suggestion of Haier platform strategy.The age of the Internet all enterprises should have a sense of crisis,keep the dynamic balance of enterprises,through continuous innovation to meet the needs of users;innovation is an inexhaustible motive force for the development of enterprises,enterprises should continue to strengthen innovation and development;China advocated since ancient times ",the enterprise should be shared Friendliness is conducive to business success." win-win partnership with the common progress of platform strategy is not applicable to all;enterprise,management idea and development of his basic quality,the enterprise and the quality of staff have made high demands.Finally,for the development of Haier platform strategy puts forward three suggestions: first of all,Haier should create a mobile client online mall;secondly,Haier should strengthen their corporate culture,cohesion of the centripetal force of the staff,to stimulate their sense of belonging;finally,small micro determines the success or failure of the success of Haier,Haier should provide scientific and reasonable the training of small staff.