The Supply Side Under The Domain Of "Manufacturing + Internet" Model Of Product Innovation

The Communist Party's "13th Five-Year Plan" has already pushed forward the structural reform of the supply side as the main line of China's future development.It clearly pointed out that the transformation and upgrading of the manufacturing industry is the main battlefield of the structural reform of the supply side and reconciling the development of the manufacturing and the Internet industry has been set as a top priority.Manufacturing is the main body of the national economy and an important carrier of comprehensive national strength and competitiveness.In the context of promoting the healthy development of the economy and solving the livelihood of the people,manufacturing industry play an irreplaceable role.However,due to the gradual disappearance of China's demographic dividend,rising raw material prices,the lack of independent intellectual property rights in the local manufacturing industry,the lack of R&D resources,the lack of professional and technical knowledge reserves,the traditional development model of the manufacturing industry has fell into a development dilemma.However,at the same time,the Internet-dominated business model is booming.Internet medical,Internet education,Internet finance,Internet manufacturing and other traditional industries integrated with internet developed rapidly.But it is the real economy that create real economic growth and play a crucial role in maintaining the healthy and robust economic development.Therefore,learning from the success of the “Internet +” business model and proposing the internet-based development model are the key for successfully transforming and upgrading the traditional manufacturing industry.This dissertation is aiming to discuss and examine this particular area.The Product innovation model is an important factor affecting the development of enterprises and driving product innovation activities.This thesis studies the business model of MI under the context of “Internet +”.This research started by collecting qualitative evidence,including in-depth interviews with technological employees and customers of MI,collecting interview history of MI's senior management team,and searching MI-related literature.Then,based on the theory of process innovation,this paper analyzes the different characteristics of product innovation model of MI at different innovation stages.After that this paper sums up the characteristics of "Internet +" enterprise product innovation model represented by MI,which provides a valuable fundamental for searching the feasible path for internet-based transformation and upgrading of traditional manufacturing industry.Finally,this research confirms the proposed feasible path,through which traditional industry can successfully transform and upgrade,by using a case study.Through examining the "Internet +" enterprise product innovation,this research proposed a feasible path for traditional manufacturing industry to transform and upgrade,under the background of the “Internet +” business model.This dissertation has significant contributions and implications to both regulators and practitioners.It provides valuable guidance to traditional manufacturing organizations,which need in-depth reforming.It also has significant practical meaning for deepening the implementation of the structural reform of the supply side of China.