Research On Network Marketing Mechanism Of Seasonal Agricultural Products

Internet provides a sales platform for the fresh agricultural products.The combination of Internet and agriculture can greatly improve the sales efficiency of fresh agricultural products and achieve the direct flow of fresh agricultural products to consumers.Consumers to obtain high-quality fresh agricultural products,reduce the consumer to bear the cost of circulation layers.Network sales increase business income of fresh agricultural products,to solve the problem of fresh agricultural products sales is not timely caused by poor circulation and supply and demand information asymmetry,greatly promoted the development of agriculture,promote local economic development,has important theoretical significance and practical significance to research the mechanism of fresh agricultural products sales network.Through the comparative analysis of physical sales mode and network sales mode advantages and disadvantages,think network marketing prospects,fresh agricultural products merchants into the network marketing motivation.The analysis found that the supply and demand of fresh agricultural products sales network links in the lack of information,timeliness,customer service evaluation system of the existing problems,the lack of professional knowledge and talents of fresh agricultural products standardization and brand building is not perfect wait for a problem.At the same time,fresh agricultural products sales network supporting cold chain logistics,fresh agricultural products preservation difficult,low rate of circulation,logistics and distribution costs high,but also relatively weak sales promotion platform.In view of the above problems,the paper puts forward the establishment of 5 days cross selling period,the design of presale flexible orders,and the supply and demand matching with the premise.Establish rewards and penalties measures,improve after-sale evaluation system,and cultivate online marketing ability of farmers through case study.By order and standardization to create its own brand to strengthen the fresh agricultural products standardization and branding.The direct sales and delivery of the third party logistics,and the O2 O model combined with the network model,sales of fresh agricultural products distribution.At the same time,the use of social network platform to promote fresh agricultural products sales network platform.Through the optimization of the network sales system to speed up the development of fresh agricultural products sales network.