The Empirical Study On The Demand Of Life Insurance Market In Guangdong

In recent years,the government and the community affirm the insurance industry,the government issued a series of policy guidelines to encourage and support the insurance industry,particularly,in August 2014,the State Council enacted " Opinions of the State Council on Accelerating the Development of Modern Insurance Industry".The introduction of this document opened a new chapter in China's insurance industry to accelerate the development and to take off,with milestone significance.In the light of the front guidelines,the Guangdong Provincial People's Government issued the "Opinions of the people's Government of Guangdong market on speeding up the development of modern insurance services".it clearly definite goals on Guangdong Development of the insurance industry.Guangdong insurance industry has entered a "golden period." Personal insurance is a part of the two largest components of insurance among which on defending people's life,preserving social stability and promoting further economic development played a pivotal role.This article,from premium income,main business structure point of view,analyses the status quo in Guangdong Market of life insurance and Factors affecting the development of personal insurance demand.Then it took advantage of metrology software Eviews7 conducting an empirical analysis.According to the above research,the essay put forward suggestions on the development of personal insurance.Lastly,the paper is summarized based on above research results.This paper is divided into six chapters.The first two chapters is introduction and theoretical background,it provided research framework and theoretical basis;the third chapter is analysis the present situation,respectively,in general,insurance structure,the main supply of departure,obtain personal Guangdong market development of the insurance market,although flawed but generally favorable prospects optimistic conclusion;the fourth chapter is factor analysis,it respectively from the economic,demographic,social and environmental point of view analysis the personal insurance market in Guangdong Market,and this part come to a conclusion that although there are flaws,but the overall is good and optimistic;Then the next chapter is empirical analysis model,it based on the relevant data of 20 years between 1996-2015,and used econometric model to analyze the need of personal insurance market in Guangdong market,and pointed out the major factors which having impact on the demand for personal insurance in Guangdong Market;the last chapter is conclusions and suggestions,it proposed some opinions based on the current status and the empirical analysis.Finally,the paper concluded that the origin driving force of the fast development of the personal insurance is the rapid economic growth of Guangdong market.