A Study On Tactics Of Delivery Service Development Of Ganzhou Post

With the development of economy,the delivery service market is getting bigger and bigger,which causes more competition.To carry out the one-body-two –wings-strategy of China Post Group,Ganzhou Post,as it's branch,a wholly state-owned enterprise in Ganzhou,should optimize it's business structure by novelty development and get competency by developing delivery industry.Some new problem must be solved in this course by breaking China Post's traditional business structure,renewing ideas of development and building new business model.This study aims to discover the problems of development of Ganzhou Post delivery service and analyze its basic cause,and then give tactics to solve the problems.The final purpose is to help Ganzhou Post to realize great-leap-forward development,and thus give enlightment in China Post Group for developing delivery-service-side business(Gi Di Yi business)in China.By empirical methods,this study on Ganzhou postal delivery service and it's development history,current situation,the existing problems and tactics,has three parts.The first part analyzes the previous research and summary research experience,to expand research direction.The second part analyzes problems in Ganzhou postal delivery business on basis of research on the development background.The third part gives tactics aiming to solve problems in reality.This paper has following conclusions:Firstly,the development of Ganzhou postal delivery service meets the market's needs,which can change the traditional postal structure,being meaningful for postal supply-side reform.The success of Ganzhou Post will be an example and benchmark for the whole country.Secondly,Ganzhou postal delivery service experienced from Question Marks to Star by BCG matrix analysis,which means a success.Ganzhou Post Branch should keep it on and promote it's strategic position.Thirdly,there are much problem in Ganzhou postal delivery service such as capacity building,operating quality,customer experience,settlement and deficit,as a result of difficulty in building common sense,low investment in this field to promote capacity,quality and so on.Fourthly,the ways to solve problems includes: to promote it's strategic position,to strengthen it's capacity and system building,to grasp special delivery business,to optimize those resources which can help to better Post& EMS,and to expand E-business markets in the countryside.