The Analysis On International Market Models About Theme Park-Disneyland

Since the construction of the Shanghai Disney Park Theme Park,the words about this industry has been hot.The theme park is that recreational facilities builds around a group or several topics,which belongs to a large outdoor or indoor amusement park.Although Disneyland has settled in Shanghai which is a assault concussion for national theme park.But we can also learn many advanced management experience and design skills.This paper is to study overseas Disneyland gradual investment model.First of all,introduce the background of the Disneyland,mainly include two aspects: investment motivation and success factors.After summarize the four Disneyland's overseas investment path : permission to operate-direct investment-joint venture model.Analyze the various models of different equity accounted.Finally,analyze Disneyland overseas investment path for concreteness,mainly includes the following aspects:factors influencing investment patterns at various stages Disneyland overseas development of inhibitors and the vision of the future.In the study of Disney park overseas investment.This paper concludes that enterprises in overseas investment,appropriately adapts incremental investment model,at the same time,enterprises should pay attention to the localization of brand management and attaches great importance to the cooperation with the host country.