Countermeasures Beijing International Sculpture Park Operations

As an important type of tourism products, the theme park has become a modern tourism resourcesand fast development in modern tourism, as in the development of tourism in the world for decades in thenova. In this paper, through a series of problems that may arise on business strategy of BeijingInternational Sculpture Park in the process and the related solutions, the future development ofcomprehensive scientific planning of the park, the development of business strategy for sustainabledevelopment.The full text is divided into six parts. The first chapter is the introduction, the research backgroundand the significance of the study are introduced, the key problems to be solved are clear, some analysismethods used in this article, literature review, case study, field survey method, PEST analysis, SWOTanalysis, aims to study a series of theory and practice of the theme Park, provide a reference for thedevelopment of Beijing International Sculpture park. At the same time, laid the foundation for theframework of this research and thinking.The second chapter is the summary of the theory of theme park, outlined a series of related researchresults at home and abroad, the concept, related with the theme park features, type, origin anddevelopment as well as the development situation at home and abroad were introduced in detail andanalyzed the present situation of the theme park.The third chapter is the research object of this thesis--overviews of Beijing International SculpturePark were introduced in detail. Including the park development, park management present situation, theproblems in the management and the existing reasons of case analysis.The fourth chapter is on the Beijing International Sculpture Park business environment and internalconditions have carried on comprehensive analysis. From the Beijing International Sculpture Park internal,external and other aspects of the comprehensive study of the park industry market environment,competition environment, demand, exploring the risks and advantages of the park faces, provides the basisfor further development of business strategy.The fifth chapter is formulated, and the measures to ensure the implementation of business strategy ofBeijing International Sculpture park. Through the analysis and investigation of the theory and reality, as theBeijing International Sculpture Park management made a series of development plans and how toimplement the development plan by seeking its guarantee measures.The sixth chapter is the conclusion of this paper. The system summarizes various viewpoints of thisthesis as well as the value of.Analysis of the shortcomings of this study may exist and the future prospects.