Research Of The Transformation Model Of Chinese Textile And Clothing Export Enterprises

The export of textile and clothing is the major force for China's foreign trade growth.In the past,our country's textile and clothing export enterprises depended on the demographic dividend,thus it maintained strong competitiveness position in the international market.After the financial crisis,due to the effect of the international economic downturn and the lack of market demand,the orders of the industry died off.Although the global economy is growing moderately,difficulties still remains,and the development of Chinese textile and clothing export enterprises is also more and more difficult.Base on the above background,this article first start from the textile and clothing export industry,expounds the present developing situation,and meantime,analyzes the difficulties faced by this industry from the external environment and internal environment aspects,which includes the lack of international market demand,the hinder of trade barrier,the increasingly fierce international competition and the rising of comprehensive cost pressure.Depending on the dilemma analysis method,this paper analyzes the transformation mode of textile and clothing export enterprises with different scale.In terms of the large and medium-sized textile and clothing export enterprises,they shall adopt transformation paths,such as introduce into the C2 M pattern,optimize the supply chain,establish overseas production base and so on.In terms of the small and medium-sized textile and clothing export enterprises,it is recommended to adopt the cross-border E-commerce,and create their own brands.Finally,this paper takes the Guangdong Textile Import and Export Company as the case,analyzes its macro-environment,and discusses the applicability of those transformation modes.