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Research On The Development Strategy Grid Enterprise Culture Under The Background Of "internet +",and Taking X Electricity Enterprise As An Example

Posted on:2018-06-20Degree:MasterType:Thesis
Country:ChinaCandidate:X H LinFull Text:PDF
GTID:2359330536984665Subject:Business management
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With the transformation of the times and the rapid development of the market economy,more and more enterprises began to realize the importance of corporate culture to the enterprise itself,and pay more attention to its corporate culture.In the context of "Internet +",the construction of corporate culture involves more,which has a great connection with the enterprise's own characteristics.Start with the analysis of the problem of corporate culture construction in the context and the research status of grid enterprises,this paper analyzed and studied the Internet thinking,measurement model of the construction level enterprise culture,and diagnosed the level of cultural construction of the target grid enterprise.In this paper,the main research contents as follows:First of all,after describing the background of corporate culture construction,and the current research status of grid enterprise culture under the background of "Internet +",in order to understand the theoretical knowledge of corporate culture,this paper took the origin of corporate culture research as the starting point,analyzed its constituent elements and culture of grid enterprise,and discussed the measurement theory and method of enterprise culture construction level.After determining of the measurement model,the use of Dennison organizational culture model and the connotation of it had been analyzed.Secondly,this paper discussed the Internet thinking and its characteristics for the evaluation of the grid culture under the background of "Internet +".After analyzing the principles of diagnostic analysis and questionnaire analysis,and construction status of the diagnostic object(X Electricity Company),the improved Denison organizational culture model of “Internet +” grid enterprise culture been established,selected and practiced.The percentage of the four dimensions of mission,consistency,participation and adaptability of X Electricity Company been obtained.On this basis,the characteristics of the four aspects of the construction of the enterprise culture in stability,flexibility,external attention and internal attention been analyzed,either.Finally,according to the improvement of X Electricity Company's corporate culture development strategy in the background,this paper put forward a number of suggestions on perfecting the external system and perfecting the enterprise's foreign strategy respectively,and analyzed its construction principle and long-term development mechanism in diverse aspects.
Keywords/Search Tags:corporate culture, Denison organizational culture model, culture measure, Internet +, power grid enterprises
PDF Full Text Request
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