Guizhou DT Co., Ltd. Development Strategy Research

Under the guidance of the General Secretary Xi Jinping's important indication that “to protect the ecological environment is to protect the productive forces,and to improve ecological environment is to develop the productive forces”,DT Group has integrated the global intellectual resources,and bore the advanced experience of developed countries;in the past five years,DT Group carried on in-depth research and provided full service to governments,enterprises,individuals and financial industry through ecological big data,which has enabled people to utilize and invest in natural capital in a better way.During the period of “Eco-Forum Global Guiyang2016”,Guizhou DT Eco Civilization Big Data Center Co.,Ltd.(referred as “DT Company”)was established to transfer its previous research results to the brand new market segment.Both the products and the market are in the innovative and development stage;therefore,the company is in urgent need of strategic management-related theory to help it with strategic selection.So,the Paper adopted PEST Analysis to analyze the macro environment in which DT Company is located,as well as strategic analysis management tools including Michael Porter's Five Forces Model and SWOT Analysis to analyze the external environment in which DT Company is located,and confirms that for the ecological companies like DT Company,current external macro policies provide extremely favorable historical opportunities,and certainly,as the market is under rapid development,the possible influxes of competitors might pose threat to the company's development;with respect to the internal environment,the company's strength &weakness may be adjusted by effective development strategy,and the company's inferior positions may be continuously improved by matching with the corresponding strategic safeguard measures.Therefore,by strategic management analysis tools,it is judged that,DT Company should actively apply the growth strategy,make full use of external opportunities and internal strengths,continuously apply the strategic measures to integrate internal and external resources by horizontal and longitudinal combination,select intensive strategies to rapidly cover the market of the greater region,enlarge the business scope by the integration strategy,and rapidly transfer the ecological big data service to green financial service and investment in natural capital by the diversified development.The corresponding safeguard measures should be worked out inaccordance with the aforesaid development strategies,so as to play the leading role in realizing the development strategy of DT Company,correspondingly optimizing the organizational structure,improving the human resources and operational management capability,achieving the company's development objectives,fulfilling the General Secretary Xi Jinping's judgment that “beautiful scenery is the gold and silver mines”,and making the ecological construction.