Research On The Development Strategy Of Guizhou JDRY Technology Company

Guizhou JDRY Technology Co.,Ltd.was founded in 2015.Under the background of Guizhou's efforts to develop the big data industry,it has experienced two years of development.The company has a certain technical foundation and business accumulation,but it also encountered a bottleneck in its operation.There is no core product,no effective market approach and channel approach,lack of long-term planning and company positioning,and lack of scientific management and decision-making processes.JDRY urgently needs to comprehensively comprehend and recognize its own situation and formulate appropriate and reasonable development strategies based on scientific methodologies so as to help the company to have a planned and steady development.This article mainly analyzes the conditions of JDRY's development from the perspective of corporate strategic management,including the company's internal management,the company's technology development path,the company's product positioning and planning,and the company's marketing strategy.At the same time,using the PEST method to systematically analyze the company's external environment and industrial environment,from the perspective of the industry and geographical perspective to think about opportunities and threats encountered in the development of the company.Combine the assessment of internal and external factors,analyze the main strategies that JDRY Company may adopt through SWOT,and then use the quantitative strategic plan matrix as an alternative strategy for evaluation and analysis,learn from the past experience of successful companies in the software industry,and ultimately help JDRY establish a development strategy.Comprehensively evaluate the appropriate JDRY company's development strategy,combine short-term work goals with long-term development goals,and give JDRY companies advice on how to implement and control the strategy.