Visual Presentation Of Yanzhi Spices In Marketing

Products are produced to be sold in good value,and it is through marketing that the value of the prodcut can be achieved in the most efficient way.Consuming modes have been changed with the transtion of the macro environment;thus the channels and methods that people utilise to have access to new information have changed accordingly.With a great number of competitors,what concerns the decision makers of entreprises is how to stand out from the sector.The attention of the customers means significantly to the products and the producers.Only when the customers start to share the sentiment of the products,it starts the connection beteen the customers and the product.The connection can be directly started directly through visual message,that is through the images amd design,the products tell thw costumers the concepts of th companies and the deep meaning of the product itself.Through using standard colors,new ways of design and expressing,the connection ban possible be built,thus distuigishing this very product with the rest in the market,and consequently build the trust between the consumers and producers.The great number of companies and marketing noise leads to the fact that the current market react no more to the past policies.Thus to walk to the heart of the customers,the first thing to do is to locate the target group,which means to understand the metal perception of the customers: locate psycho.According to the investigation to the spices market,Yanzhi Spices has been studied in this thesis,in order to look for the importance of visual presentation regarding marketing,and to provide data and materials to spices products regarding their promotion in the future.This study is consisted of four parts: the analysis concerning the spice industry,research questions and significance;the second will explain the whole process of marketing of Yanzhi,to analyze the imporatance of visual presentation;the third and fourth part focus on future marketing channels and customers' experiences of visual presentation.