The Study Of Innovative Visual Marketing Of Sichuan Changhong

From the beginning of the birth of visual marketing concept and theory, it has being developed and implemented in varies marketing activity. But rarely can they implementing the theory in a creative way to make their brand image or product wildly accepted among consumers.In today’s increasingly competitive market environment, If a company does not have a practical and innovative way to make it popular, It is hard to be success in the market. The principle of visual marketing is "perception, then reaction", Changing the consumer’s perception of brand image in their mind at the first place, increasing the selective attention, reducing the selective distortion.Via abstracting a individual companies brand advocate or key characteristic of a product, transfer it to be lively visual spokesperson, which can be wildly and easily accepted. Combining with a effective broadcasting channel, a high performance of brand image or product image will be delivered to consumers.This paper firstly reviewed the evolution progress of visual marketing, revealed different definition in different period of history. Based on the summarizing, this paper proposed a new definition. Than based on the case analysis of Harsbro in United States and Haier in China, combining the strategy and brand positioning of Sichuan ChangHong company, this paper decomposing how Sichuan Changhong company can implementing visual marketing theory in a smart way, which is by using visual spokesperson and target the consumers in different group.