“GuoRanZiZai” Brand Planning Analysis

The Internet has changed human life,"people can leave the book,but can not leave the network".Today,the use of the Internet for life and learning has become a basic human behavior,has become an indelible part of human history.For the enterprise,especially the traditional enterprise,the existence of the Internet has brought a huge impact.For consumers the convenience of the Internet,efficient,low cost,a serious impact on the traditional business line sales,and emerging Internet companies,grasp the trend of the times,on the Internet to plough,grab a lot of profits,a serious threat to the development of traditional enterprises.So how to adapt to local conditions,to find their own way to upgrade the brand,it is particularly important!In such a situation,this article will elaborate the Wei Feng food how leveraging the Internet brand upgrade,to create a line with their own Internet development model.This study includes six parts: Market Research,consumer research,brand planning,visual planning,channel planning,event marketing,in order to create a perfect and scientific brand,to achieve "on the Internet,make good use of the Internet,using the Internet to spread and enhance brand product sales".Part of this paper includes: the first part mainly explains the purpose and significance of the research object;second,the three or four part will illustrate how to use the Internet to WeiFengfood to build their own unique brand,channel,communication means,to enhance the consumer experience.And through this study,hoping to provide a reference for the transformation of traditional enterprises and operational principles of the program.