Research On Development Strategy Of Hangzhou Tenghai Technology Company

Ocean is an important strategic space for Chinese economic and social development.It is also an important area for nurturing new industries and leading new growth,whose status and role in the overall economic and social development of the country is becoming more and more prominent.In the western developed countries,marine science and technology industry development earlier,which is very mature,they have perfect specification and construction requirements in the field of marine science and technology,especially for the system integration development of norms and construction have reached a very high level,formed with large data analysis,release and use.While developed countries marine systems integration development mainly rely on private enterprises,the formation of private enterprises to build and maintain,then main government only get data to use.And for China,marine science and technology development started a little late,is still the national functional departments and institutions to participate in,however,the private enterprises are very few."The 13 th Five-Year Plan" is an important period of development of China's marine economy,also an important period of leap-forward development of marine science and technology,we must firmly grasp the major opportunity of "the Belt and Road ",through major marine projects,key special and series of special,to strengthen the marine survey and observation,disaster prevention and mitigation construction,intelligent sea construction,finally to improve the marine awareness,speed up the marine high-tech innovation and the results of transformation,and promote marine science and marine economy closely integrated.Thus to the marine technology industry,especially private enterprises brought the benefits.Therefore,research on marine science and technology high technology development and system integration development research is very important.Private enterprises in the existing environment to develop marine systems integration and high-tech new product are very difficult,not only for the larger demand for funds,but also for the high-level talent needs more urgent.And Tenghai continue to serve as a marine instrument agent can't meet the development strategy of enterprise,so Tenghai chooses as a more challenging,more development potential for enterprise systems integration and product development strategy transformation,so as to usher in a larger business of the development of space and extend the life cycle of enterprises.Enterprises in the development process need to determine the existing development of integrated system stereotypes and the development of high-quality enterprise standards,from the previous order-based production to mass production changes,improve the production process of quality identification and factory inspection,thereby enhancing company business reputation and brand effect.In addition,in the process of enterprise development,firmly grasp the market development trends and national strategic direction,do the preparation of new system integration and new product development in advance,the introduction of large data analysis and new energy programs to improve the level of independent research and development,disaster prevention and mitigation,early warning monitoring,environmental management,marine engineering construction to provide high-performance systems and products and comprehensive data analysis,to provide decision-making recommendations for enterprises to win the core competitiveness.This paper first introduces the general situation,present situation,existing problems and causes of the development of Tenghai Technology,and then puts forward the strategic development direction of Tenghai Technology through the industry environment and the prospect of the development of marine science and technology field,mainly on the Tenghai Technology 's strategic environment analysis,including the company's external environment analysis and the company's internal environment analysis and SWOT analysis.In addition,in this paper,combined with Hangzhou Tenghai Technology Co.,Ltd.,from its development strategy planning objectives and strategic choice and other aspects,put forward the development programs which are suitable for strategic development process,mainly including strategic selection,strategy implementation and protection.Through the research and analysis of Tenghai Technology development strategy,we hope that we can put forward the theoretical and practical solutions to solve the problems faced by Tenghai Company.