Research On Development Strategy For Guangzhou Huali Automobile Stamping Component Company

At present,the production manufacturing industry of the world faces the development challenge of new technology under the background of technology revolution of industry 4.0.How to better allocate the limited resources,create good business expectations and play a vital role in improving the competitiveness of the enterprise and the success rate in the manufacturing industry."Eight-Five-year" plan in China designated professional automotive precision stamping parts manufacturing enterprise,Guangzhou Hua Li automotive stamping parts company since its inception is committed to precision stamping technology research and development and manufacturing,is the earliest introduced European advanced manufacturing precision stamping technology of private high-tech enterprises.At present,the company has dozens of research and development personnel with bachelor's degree and above.Meanwhile,special technicians are sent to Europe advanced countries to train precision stamping technology.Company to "quality products,customer satisfaction,innovation,pursuit of perfection," the quality policy as the guide,pursuit of the first-class enterprise,the industry invested heavily to introduce the international most advanced production equipment,the corresponding test equipment and precision mold processing equipment,has a complete set of advanced precision stamping production line,and cooperation with the major domestic auto and parts manufacturing enterprises for nearly 20 years,has successfully developed and mass production of cars all precision stamping parts.It has made great contributions to the requirements of lightweight and low cost for automotive precision stamping parts,especially in passenger vehicles.But at the same time of rapid development,the company is faced with some problems,for example,staff loyalty to the enterprise fell,the turnover is bigger,consciousness,e-commerce sales wanders back,in the operating cost,quality,inventory,process,the quality and efficiency of project management,etc.,the company is faced with some problems.This article choose Guangzhou Hua Li automotive stamping parts company as the research object with strong research significance,how to find opportunities in the competition,improve enterprise's global competitiveness,preciser,stronger,how to break through the new market environment as the research key also gave the most domestic small and medium-sized manufacturing enterprises operating provided valuable inspiration.In this paper,the development status of stamping parts company of Guangzhou Hua Li automobile co.,LTD.Is aimed at promoting the long-term external development through the rapid internal growth of the company.Based on the relative theory of enterprise strategy management development and competition,through to the Guangzhou Hua Li automotive stamping parts summarizes the company more than ten years development course,in the company's macro-environment analysis,micro-environment analysis,and internal environment analysis,on the basis of the SWOT model analysis results: Guangzhou Hua Li settlement auto stamping parts company should choose reverse type strategy,competitor's cost leadership strategy implementation with industry.Domestically against the existence of the company and set up guangzhou Hua Li settlement auto stamping parts of reverse type development strategy,put forward the enterprise core competitiveness under the China's economy is the new normal security measures,including: organization structure,human resources,research and development ability,enterprise culture,etc.,for the board of directors of the company,formulate the development route of a period of time.Finally,it is the foundation of the listed enterprises that meet the modernization management level and help the similar automation industry and machinery manufacturers in China to learn from.