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Research On Development Strategy Of H Company Precision Welding Division

Posted on:2018-06-05Degree:MasterType:Thesis
Country:ChinaCandidate:J WangFull Text:PDF
GTID:2359330542453638Subject:Senior Management Business Administration
Abstract/Summary:PDF Full Text Request
The Chinese economy has achieved a series of remarkable achievements in the three decades since the reform and opening up.It also marks a critical period for China's economy to take off.In the great change of reform and opening up,economic development has always been the core policy of the Chinese government,and the development of the enterprise has a great effect on the economic impact.It is hard to imagine China's economic reality without a large number of core technology companies.Like India,the country still has hundreds of millions of people toiling for food and clothing.The Chinese enterprises,represented by the core technologies,have contributed to the rapid development of China's economy and greatly improved China's overall national strength.After a long period of rapid development,China's economy has begun to enter the new normal,in this context,how to build a core competitiveness and anti-risk ability of the modernization of large enterprises,is each enterprise decision makers have to face the reality of the theme.Whether China's economy into the new normal,manufacturing enterprise can sustainable development under the new norm,it needs a new complete theoretical system for the enterprise development strategy to provide methodological guidance,but in the plan formulation of the strategic plan is,must not from the actual situation,strategic practice may also need to compromise to reality.Due to the change of China's economic situation,but the laser need to re-examine,comprehensive thinking in current and future situations,the methods and development of the enterprise direction,take the initiative to shoulder the flag of the Chinese high-end manufacturing,and seize the future opportunities and face all challenges,combined with the actual situation of enterprise strategic development.The method and practice of this thesis are closely combined with the practical situation of enterprise strategic management theory.Paper first is a review of relevant theories of strategic development system discussion,including: laser precision welding business combination,the specific situation,industry development status in the field of laser welding,laser precision welding of ethnic group in the macro market environment in the SWOT analysis.Looking for company for possible external opportunities and potential crisis,precision welding department internal competition advantages and disadvantages of demonstration analysis,to serious assessment of the situation of the implementation of the strategy,give priority to in order to increase the competitive power of science and technology,from product development,marketing,puts forward a more optimized solutions.
Keywords/Search Tags:Precision welding division, Strategy, Marketing, Five-Force model
PDF Full Text Request
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