Electronic Commerce And The County Territory Characteristic Industry Linkage Mechanism Innovation Research

Under the background of Internet +,the rapid development of electronic commerce and merge with the acceleration of the traditional industry has become the important characteristic of the economic development of our country.County economy is an important part of national economy,during the course of 40 years of reform and opening up,constantly explore development,gradually formed characteristic industry centered model of development.At present,the county territory characteristic industry is held on to the government support policy of rural e-commerce development opportunities,closely combine the development strategy of the big electric business platform sinking channels,actively promoting the electronic commerce and the linkage of the county territory characteristic industry innovation development.This article will the electronic commerce and the development of the county territory characteristic industry innovation linkage model comes down to embedded,based on industry chain cooperation,hatch type three forms,such as the linkage development between two big dominant force is summarized as market leading and the government.Based on this,this article constructs the electronic commerce and the county territory characteristic industry innovation theory model of the linkage development,demonstrates the e-commerce is the county territory characteristic industry to realize an effective power of innovation,characteristic industrial innovation becomes an important depending on the development of electronic commerce.On the interpretation of the above theoretical model was divided into two aspects,one is to analyze electronic commerce characteristic industry innovation mechanism.First define the characteristic industrial innovation of four dimensions: business model innovation,product innovation,market innovation and elements,and then separately from the profit mode,circulation,consumption mode change to analyze electronic commerce how to influence business model innovation;From the demand for market segmentation,information real-time interaction,the performance evaluation management,and other Angle analysis electronic commerce how to affect product innovation;From the limitless scope and breakdownviscosity,demand analysis of electronic commerce how to affect the market innovation;From an e-commerce big data to analyze electronic commerce how to influence factors of innovation.Secondly,the analysis of characteristic industry innovation mechanism to promote the development of electronic commerce.From expanding capacity of e-commerce platform,electronic business enterprise to enhance the profitability of the spillover effects,the electronic commerce emerging,electrical business atmosphere is increasing and so on four aspects of analysis.In total,for example,this paper,the electronic commerce and cashmere industry innovation empirically case linkage mechanism,through the analysis found that to clear the government’s role,give full play to the role of the government as "server",but don’t too much government intervention;Under the Internet economy,to improve the e-commerce ecosystem,give full play to the positive externalities of e-commerce;To avoid the product homogeneity competition,guard against the brain drain,etc.Finally,the article summarized and put forward several policy Suggestions.